Yes, it seems I’m thinking a lot about art lately. Well, my newest idea is similar to my post about the “Open Gallery” in the sense that it’s all about making the public part of the art. I’m visualising a cross-breed between an art museum and an art gallery. Basically, a museum where artists can actually earn from every positive response that their art illicits. When I was visiting various art museums during my travels in Europe, I noticed that all of the museums were lacking something very important. Interactivity. The focus is entirely upon the art, and visitors to the museums can be no more than spectators.
Museums are moving forward though. The use of audio-guides, for example, is at last becoming widespread, allowing visitors to press a button for the information they actually want. Many museums are now also offering touch panels for visitors to play on and learn through as well. The Science Museum in London is a great example. It has many interesting little consoles that invites visitors to take control of the learning experience. One fascinating exhibit informs you that you will be creating the art, and tells you to hold up your cellphone camera to a curved screen that’s covered in “unlit” LED lights. Except that once you’ve pulled out your cellphone, you see bright blue text running across the screen. Absolutely fascinating. But sadly, I did not find that same sort of experience in any art museums while I was travelling. Even the Tate Modern was something of a letdown! What I’m looking for is an art museum where the opinions of the visitors actually affect what art the museum displays, and artists are rewarded for positive impressions on people who view their paintings. How could this be achieved?
What if each painting/sculpture had a simple coin box beside it? Not for real coins, but for receiving plastic tokens that visitors would buy as they enter the museum. All the art in this museum would be organized strictly by category, and no category would contain more than 20 pieces. The visitor decides which categories he/she wants to visit and pays a flexible ticket price that will depend on how many rooms the he/she will be visiting. The rules are basic: you have 20 tokens to spend in each room, the tokens must be shared among the 20 works of art as you see fit, and you may spend no more or no less than 20 tokens in each room. You could choose to give one token to each piece, or 20 tokens to a single piece.
So why limit the tokens one can give in any particular room? Well, art is very subjective. Some people enjoy art that is pleasing to the eye, others enjoy art that conveys an abstract concept well. By placing the same art in categories, art lovers can only compare apples with apples. If you put the bright yellow ”Sunflower” acrylic next to a sombre grey abstract piece that is meant to represent depression, the sunflower is going to take 18 out of 20 coins, because most people will only give less vibrant pieces a passing glance without trying to understand them. But put 2 paintings that are both trying to capture depression visually side-by-side, and the game is fair.
How would you enforce this rule? By only giving visitors their coins once they are in a room. Visitors would be given little buckets after buying their tickets, and they could collect their tokens from a token dispenser once inside the room (of course the ticket they’ve bought will limit how many rooms they’re allowed to enter). No strict surveillance is necessary, just a couple of guys manning the entrances to make sure that buckets are empty when they come in and empty when they go out. Most museums have these guys in there anyway just to keep an eye on things.
Dynamism is key for the 20T museum. All categories must be cleared of their art on a monthly basis by converting the category rooms into auction rooms (categories must also be refreshed). All paintings in the room, save one, will be sold (how’s that for a fun museum that involves the public?) The lone unsold painting will be the one that has earned the most tokens( or “votes”) from visitors in that month. This painting will then be moved to the Elite Gallery and given a detailed info-plaque about the artist, his/her inspiration, and an analysis (done by the “resident” art critics of the museum) of what makes the painting great (why they think the public voted for it.) The public can then repeat the voting process with the 20 paintings that have made it into the Elite Gallery, and thanks to the write-up that will be done for each painting, will able to decide fairly which Elite painting outshines the other Elites (by considering the context that the artworks won in, it’s still possible to compare apples with apples).
At month’s end, all tokens will be counted up and the artists remunerated according to how much buzz their creations have generated. But it is actually the public and not the museum that is paying them, since visitors are paying per room that they visit, and not just a standard entrance fee (of course they won’t have 20 different tickets for each of the 20 different rooms, the number of rooms they’re permitted to enter will be printed on the ticket). The museum will keep a commission of what the artist has earned, and reward him/her with a spot in the Elite Gallery plus a chance to earn more from the higher ticket price that art-lovers have to pay to enter this Gallery (oh, plus a title that will fetch the art a higher price). The museum wins, the public wins, and the art contributor wins. WIN WIN WIN situation.
To make things really interesting, there could be a few of these museums placed all over the country, and with a single Grand 20T Museum to collect the Elite of the Elite artworks (not unlike the Open Gallery I wrote about in another post). At this museum viewers could vote to immortalise artworks in the permanent gallery. Artworks that don’t make the final hurdle will be snapped up quickly by big-paying art connoisseurs. I can just hear the proud owner of a private collection boating about one of his paintings, “It’s an April 2013 Elite Gallery winner, and a Grand Gallery finalist.”
One question that comes up frequently among art-viewers is, “But is it really art?” No painting can ever be objectively called ”ugly” or “un-art” so long as there is one person who finds some sort of beauty in it. But surely an artwork can only be considered great if the majority can find something to relate to in it. Although we will never be able to say “That is bad art,” the 20T museum will most certainly allow us to say “That is very good art,” and to see whether it’s true or not.
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